Kittima Kwangnok

Italian artisanship in fashion is something to marvel at, thus revered the world over. Obviously because it’s quite meticulous in its core if you ask yourself! To date, no other country has come close enough to making it their area of expertise in a full-fledged form. This historic charm is what ultimately drove the Thai-born Milan-based fashion designer Kittima Kwangnok to take a shot at fashion. Kwangnok’s tempting designs have put her in the league of tomorrow’s rising stars who want to redefine fashion with their own aesthetics.

Italian artisanship in fashion is something to marvel at, thus revered the world over. Obviously because it’s quite meticulous in its core if you ask yourself! To date, no other country has come close enough to making it their area of expertise in a full-fledged form. This historic charm is what ultimately drove the Thai-born Milan-based fashion designer Kittima Kwangnok to take a shot at fashion. Kwangnok’s tempting designs have put her in the league of tomorrow’s rising stars who want to redefine fashion with their own aesthetics.
She found herself smitten by the undisputed elegance of Italian fashion at the age of 14 when she saw a Valentino dress the first time. “the red color of the dress just won over my senses, and this is what made me get into Italian fashion,” she said.

Now completely bowled over by it, she wanted to take a course and be fully skilled at the craft. So she went on to join NABA (Nuova Accademia di Belle Arti) in Italy to study fashion design. Then for her Master’s degree in fashion management, she enrolled at Domus Academy. “It was quite an amazing experience getting to know the actual elements of fashion at these two famous design schools in the world,” she said. The pleasant combination of colors, prints and fabrics she pours into her collections is what really makes the brand so trendy. “Colors do play an important role in a collection. It does change a person’s mood when they see it for the first time,” she said.

When it comes to fabrics, she mostly uses silk, jacquard, cotton, faux fur, and organza. And this is exactly what she has used in her FW17 collection, which is inspired by the famous Italian Renaissance artist Vittore Carpaccio’s Young Knight in a Landscape work of art. “His oeuvre and the use of colors have been finely captured into the graphics and textures of the garments in the collection. The silhouettes prints and styles have been inspired from the knight’s armor combined together with the feel of Victorian era,” she said. “these are the two very different styles that have been brought together to create beautiful fabrics with a precise touch of Italian craftsmanship.”

While the brand is influenced by Italian culture punctuated with touches of her Thai aesthetics, she loves to play and experiment a lot with fabrics and create new textures. “I’m hopeful my collections will strike a chord with women in the Middle East. Their fashion is exclusive, of rich quality and above all outstanding.”

INFLUENCERS IN HER LIFE
She looks up to Giambattista Valli and Diane Von Furstenberg for flames of inspiration. “They’re geniuses for me. They’re so good with details and they know exactly what their women are looking for. Both of them understand women so well and know how to value them,” she said. “Thanks to them, I also realized that I wanted to support women and make them feel confident.”
Kwangnok suggests every woman has a different mood everyday so there isn’t a particular one her creations are designed for. “Her style also changes with what mood she is in but still maintains the charisma of looking unique and different. She is modern, positive and open-minded,” Kwangnok said. “I would really like Olivia Palermo, Gigi Hadid and Michelle Obama to wear my creation one day.

MILAN: HER PERMANENT ABODE NOW
Milan for Kwangnok is the educated city in terms of culture, design and Italian lifestyle. “It’s not too small and not too big city and some parts of it are historical and some very modern which at the same time is very exclusive,” she said.
Her designs speak volumes about her desire to make it big where she is today. “I’ve grown a lot with time and understood the importance especially the need to study the market, the clients, and the most important part of it all being the depth of research,” she said.
All in all, she wants her brand to be seen in the context of the so-called high-low fashion with a style statement that immediately draws one’s attention.

In the coming months, Kwangnok’s main focus would primarily be on growing her business in the Middle East by developing collections that could make her clients satisfied and appreciated when they wear Kittima.